Health, Exercise, Diet
If applied to alcohol consumption, the TPB would make the following predictions: if an individual believed that reducing their alcohol intake would make their life more productive and be beneficial to their health (attitude to the behaviour) and believed that the important people in their life wanted them to cut down (subjective norm), and in [...]
Sun, June 28 2009 » Theory of reasoned action » Comments Off
The TPB emphasizes behavioural intentions as the outcome of a combination of several beliefs. The theory proposes that intentions should be conceptualized as ‘plans of action in pursuit of behavioural goals’ (Ajzen and Madden 1986) and are a result of the following beliefs: ■ Attitude towards a behaviour, which is composed of either a positive [...]
Sat, June 27 2009 » Theory of reasoned action » Comments Off
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