The PMT has been less widely criticized than the HBM; however, many of the criticisms of the HBM also relate to the PMT. For example, the PMT assumes that individuals are conscious information processors; it does not account for habitual behaviours, nor does it include a role for social and environmental factors.
Tags: PMT, protection motivation theory
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Rippetoe and Rogers (1987) gave women information about breast cancer and examined the effect of this information on the components of the PMT and their relationship to the women’s intentions to practise BSE. The results showed that the best predictors of intentions to practise BSE were response effectiveness, severity and self-efficacy. In a further study, [...]
Tags: PMT, protection motivation theory
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