Health, Exercise, Diet
If applied to dietary change, the PMT would make the following predictions: information about the role of a high fat diet in coronary heart disease would increase fear, increase the individual’s perception of how serious coronary heart disease was (perceived severity), and increase their belief that they were likely to have a heart attack (perceived [...]
Tue, June 2 2009 » protection motivation theory » Comments Off
The original PMT claimed that health-related behaviours are a product of four components: 1 Severity (e.g. ‘Bowel cancer is a serious illness’). 2 Susceptibility (e.g. ‘My chances of getting bowel cancer are high’). 3 Response effectiveness (e.g. ‘Changing my diet would improve my health’). 4 Self-efficacy (e.g. ‘I am confident that I can change my [...]
Thu, May 28 2009 » protection motivation theory » Comments Off
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