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The TPB emphasizes behavioural intentions as the outcome of a combination of several beliefs. The theory proposes that intentions should be conceptualized as ‘plans of action in pursuit of behavioural goals’ (Ajzen and Madden 1986) and are a result of the following beliefs: ■ Attitude towards a behaviour, which is composed of either a positive [...]
Sat, June 27 2009 » Theory of reasoned action » Comments Off
The theory of reasoned action (TRA) was extensively used to examine predictors of behaviours and was central to the debate within social psychology concerning the relationship between attitudes and behaviour (Fishbein 1967; Ajzen and Fishbein 1970; Fishbein and Ajzen 1975). The theory of reasoned action emphasized a central role for social cognitions in the form [...]
Mon, June 22 2009 » Theory of reasoned action » Comments Off