Health, Exercise, Diet
Schwarzer (1992) has criticized the TPB for its omission of a temporal element and argues that the TPB does not describe either the order of the different beliefs or any direction of causality. However, in contrast to the HBM and the PMT, the model attempts to address the problem of social and environmental factors (in [...]
Tue, June 30 2009 » Theory of reasoned action » Comments Off
If applied to alcohol consumption, the TPB would make the following predictions: if an individual believed that reducing their alcohol intake would make their life more productive and be beneļ¬cial to their health (attitude to the behaviour) and believed that the important people in their life wanted them to cut down (subjective norm), and in [...]
Sun, June 28 2009 » Theory of reasoned action » Comments Off