Components of the protection motivation theory
The original PMT claimed that health-related behaviours are a product of four components: 1 Severity (e.g. ‘Bowel cancer is a serious illness’). 2 Susceptibility (e.g. ‘My chances of getting bowel cancer are high’). 3 Response effectiveness (e.g. ‘Changing my diet would improve my health’). 4 Self-efficacy (e.g. ‘I am confident that I can change my [...]